Post by account_disabled on Mar 7, 2024 3:34:49 GMT
It offers personalized and human experiences in purchases - and in all types of activities in which they are used -, even if they are mediated by technology. And why are both important in shopping experiences? Why AI and automation are key to purchasing experiences The customer is the goal of all commercial chains, and sales are what allow that chain to prosper and continue to reproduce. By using AI and automation in business strategies, the possibilities of a company or brand increase. What do Artificial Intelligence and automation enable to make purchasing experiences memorable for customers? We tell you. Personalization of shopping experiences Personalization is an extremely important tool for businesses in the modern world. To create personalized content, brands combine consumer data and artificial intelligence to deliver messages, products and experiences closer to consumers.
As an example, Amazon claims that around of its sales come from these personalized recommendations. This shows that when the algorithm gets it right, customers are happy to engage Buy Bulk SMS Service and buy more products. According to one report, 56% of online shoppers are more likely to return to a site that recommends products. Artificial intelligence and automation for personalized content are for all companies, and not just large companies. If you have a database and you usually analyze buyer behavior, this will help you, for example, send personalized email marketing campaigns, or perform interest segmentation. This adds more value to the customer, will increase your sales and the entire process can be easily automated. Optimizing the customer service experience Artificial Intelligence allows you to process data correctly and make decisions quickly.
Furthermore, both AI and automation are increasingly accelerating, and will continue to do so in the coming years. How can both technological tools help improve the customer service experience? Through: Predictive intelligence Orientation to potential clients. Proactive problem solving. Intelligent routing in customer service calls. Customer service surveys that are sent automatically. Self-service. 24/7 assistance. Predictions in shopping experiences using AI and automation Although it is already happening and intelligence mediated by technology has been with us for many years, both chatbots and voice assistants will grow and will be essential to improve shopping experiences. In fact, according to the analysis firm Juniper Research, by 2023 there will be more than 8 billion voice assistants in the world, and this figure represents an annual growth of more than .